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E-commerce brands Vestiaire Collective, Sponge, Kotur and Bydeau prove on-demand model works in Hong Kong

“We live in a connected world and the millennials are really fuelling this need and desire for us to stay connected 24/7. “So Hong Kong businesses are definitely capitalising on this trend in any way possible.” Vestiaire Collective’s online global marketplace for premium and luxury pre-owned fashion items has seven million members. It makes shopping easy through a personalised and streamlined process that is accessible anywhere in the world. “We wanted to tap into the convenience of being able to buy or sell from anywhere in the world, at any time, and gather a global audience of fashion addicts,” Moizant says. “Digital answers to the consumers’ lack of time and addresses our desire to shop within an environment that is 100 per cent tailor-made. “The use of tools like filters and alerts allow us to receive only information that we want. “Through Vestiaire Collective, women can shop [for] each other’s wardrobes no matter where they are in the world – from Paris to LA, New York to Hong Kong.” The team at OnTheList, which offers members-only weekly flash sales in Hong Kong – where premium brands offer items from past-seasons at exclusive prices – has a showroom in Central and has started to explore using e-commerce flash sales. With the digital revolution expanding its footprint in retail, a huge part of a brand’s success depends on how fast and well they are able to adapt Delphine Lefay, co-founder, invitation-only luxury fashion sale host, OnTheList Co-founder Delphine Lefay thinks there is an increasing demand and expectation from customers to be able to shop through multiple touch points. “Businesses are definitely progressing towards omnichannel retailing through aligning physical and online stores, as well as mobile apps,” Lefay says.

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